4Paw Labs at the 2017 Pat Tillman Run – Thoughts on Why Businesses Need SEO

Why Do Businesses in Phoenix and Tempe Need Search Engine Optimization Services

The 2017 Pat Tillman Run was held in Tempe yesterday, the 22nd of April at Sun Devil Stadium where Pat played during his college football career.  4Paw Labs at 3mile marker at the 2017 Pat Tillman RunJolene of 4Paw Labs was in attendance participating in the event.  While she was there she thought of a way to explain why businesses need search engine optimization services in an effort to express the importance of SEO for Phoenix and even Tempe business websites.  It’s an easily understood concept, but as business owners, we just don’t see this reality.  The general thought when you go into business and build a website is likened to the old Field of Dreams movie line.  Do you remember it? “If you build it, they will come.”  How wonderful it would be if that were the case.  However, that isn’t how it works.

The truth of the matter is that starting your business and building your website is simply step one.  Step two involves a multitude of actions that are needed to optimize your site so that Google, Bing, and Yahoo look at your business as a trusted, sought-after, authority on the subject service and/or product in which you are providing.  When the search engines feel that you are a site that provides answers and authority to searchers, that is when they position your site at the top of the listings in the SERPs, (search engine results pages).

There are many things that go into improving a company’s web page for online search.  These are the things that Google is looking for from all businesses as it is believed to be the norm when it comes to growing a success business.  Consider some of these things: building your brand, getting reviews, social signals from people liking your Facebook page, following you on Twitter and such, as well as leaving reviews on Yelp, Google My Business and more.

Why do you want to be at the top of page one in online search?  Watch the video for that reason.  And if you want to increase your website’s visibility in online search, contact 4Paw Labs for Phoenix SEO services as well as providing those services to cities throughout the valley, by clicking here.

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