It all comes down to marketing and more specifically digital marketing.
It doesn’t matter how good one’s product or service is, their marketing is going to have the final say in how things work out. It is far too easy for a great product to get overlooked for a bad one with a great marketing campaign. There are countless examples of this in various niches.
Let’s take a look at one of the most important topics in marketing and that is building a successful campaign for 2017 which drives in good results.
1) Build a Brand
Brand awareness has been put at the top of the list when it comes to Internet marketing and building a business.
You want people to know your name in the niche and relate it to an authority figure. You want people to trust what you are saying to them. Establishing this trust is the only way to bring in more leads than ever before.
By building a brand, you are going to see every marketing campaign become a success since people recognize your name. Starbucks, Mcdonald’s, and Nike do this better than everyone else for a reason. It’s because they know the value of branding.
2) Understand and Target Your Audience
Do you know who has to be targeted in your niche?
This is where you have to sit down and write what your target audience encompasses. Is it all women? Does it include a majority of seniors? It is important to break it down, so you know who to target when you are using social media advertising or general Internet marketing methods.
Don’t ignore your target audience thinking a general campaign will suffice. It won’t.
3) Split Test Everything
Are you split testing your campaigns?
You want to make sure split testing is being done while marketing. Otherwise, how else are you going to know what works? You won’t have a clue, and that is the last thing you need. You have to focus on split testing by seeing whether different ad copy, images, or something else does better.
It is the easiest way to get past the clutter that comes by using one image and one ad copy. You are essentially shooting in the dark hoping to hit the target bang on in one shot. You won’t stand a chance.
4) Don’t Rely on One Avenue
Don’t assume one path is the way to go as so many people do. You have to give various platforms and ways a chance to get full value. This can include different social media platforms, email marketing, media buying, or any other method that is out there.
Don’t rely on one and think that is the way to go.
You have to work hard on this aspect. Many marketers don’t, and they lose out. Marketing in Phoenix is about pinpointing the importance of not putting all of your eggs in one basket.
5) Emphasize Problem Before Being The “Answer.”
While marketing, you want to create a “problem” and then become the solution for your target audience.
Let’s say you are an acne treatment clinic. The problem is going to be acne, while your treatment is the answer. You want to drill this home through the image, ad copy, the overall layout of your website and your position in the search engines in your Phoenix market. Everything had to work in unison.
This is how you are going to woo people who might be sitting on the fence when they see your marketing campaign kick into the flow. Don’t let them stay away because if you present a problem, they will be able to relate and are going to want to see your solution.
6) Build a List For Repeat Customers
What is something you are going to strive for as a business? You want loyalty.
These are repeat customers who are going to come in and buy from you because they trust what you’re selling to them. This is why having a good product/service is the foundation for good marketing. If you don’t have a great product, you are selling a scam, and it won’t work for long.
You want people to talk about you in a positive light as that will bring in those repeat customers. However, to kickstart this and make sure you get the word out, you want to build a subscriber’s list for email marketing purposes.
This is the best type of free marketing in the world. You need to think about it.
7) Stay Patient
It doesn’t matter how good you are at marketing; there is a waiting period as you run campaigns whether they’re online or offline.
For those who are running online campaigns, you want to stay patient and make sure enough data comes in before you make a decision. It is important to keep track of everything, so do have a reliable tracking software behind your sales funnel online.
It will help a lot in determining what is working and what has to be tweaked.
These are the ways to make sure you are running a good marketing campaign that will succeed over time. There are far too many businesses online who aren’t doing this, and they are paying the price. You don’t want to join them in this horrible place of failure.
Look to focus on these tips and ensure you are putting in the time to recognize what is needed to take the next step. A great marketing campaign doesn’t have to be impossible.
Bonus Tip: Hire a digital marketing agency like 4PawLabsMarketing.com to handle your search engine optimization needs.
These days nearly everyone uses Google, Bing, and Yahoo to search for businesses and the services they provide. If your business is not on the top of page one for searches in Phoenix, much less anywhere else on the rest of the first page of results, no one will find you or your company. You can get the targeted traffic you want by getting your business ranked at the top of the search engines. Digital marketing agencies specialize in making that happen.